INSPIRATION
By Jerry Mander
EARTHQUAKES OF CONSCIOUNESS
How I moved from advertising glamour to anti-globalisation fervour.
IF ONE SEEKS
revelatory moments to explain sharp turns in life, then this was one for me. It was in 1964, during one of many Martini-drinking evenings with David Brower, the late inspirational leader of the Sierra Club. Between drinks we discussed an advertising series he had asked me to help write and design, opposing new mega-dams being planned for the Grand Canyon.
I was in the commercial advertising business at that time. I was excited to be able to speak imagery into the brains of millions of people and see them react as we wanted. Of course, in passing, I was also seeing how these fabulous new technologies of mental invasion were slowly bringing a global homogenisation of commodity consciousness. But I did not yet see much of a problem with that.
Brower's assignment was difficult. Las Vegasinterests had been pushing for big dams to provide electricity to expand into the south-western desert.
Congress was poised to authorise them. Desperate measures were required, Brower said. These dams would submerge hundreds of miles of wilderness river gorges, leaving lakes as much as a mile deep. The strata of those magnificent canyon walls, formed over billions of years, displayed the geologic history of the world. Equally important, Brower said, was that the experience of being in those canyons put people in touch with creation, and projected their consciousness back to the roots of existence. Drowning the canyons for corporate profits, during a brief one-century blip of geologic time since the industrial revolution, he said, would be an outrage to nature, to human consciousness, and to God.
The developers of the dams said the lakes would be a great thing, since they would encourage tourists in power-boats to get higher up the canyon walls for a closer look. So, the first ad of the series was headlined "Should We Flood the Sistine Chapel So Tourists Can Get Nearer the Ceiling?" That ad, and several that followed, produced tens of thousands of written letters (pre-internet) to Congress. The dams were halted. Stewart Udall, then Secretary of the Interior under President Johnson, praised the ad campaign, calling it the first projection of a new modern environmental movement.
The ad series also projected me right out of the commercial advertising business. Immersing myself in the environmental message of the 1960s, I finally understood that using the most powerful mentally invasive instruments on Earth to trivialise and commodify existence was not such an ideal calling. I closed the commercial ad agency and started a new non-profit company that worked only for environmental, social and anti-war causes. It still exists today in San Francisco - the Public Media Center.
THEN, IN THE early 1970s, the first statistics on the advance of global television viewing were published. The average person in industrial countries was already watching about four hours of TV per day, and in some countries - notably the US - seeing more than 23,000 commercials per year. People were spending more time watching television than doing anything else in life besides sleeping, working or going to school. For a majority of people, television viewing was the main activity of their day: passively ingesting powerful imagery projected by a small number of commercial interests with intent. Electronic media were replacing direct experience of a wider world, substituting secondary and tertiary processed knowledge and experience; mediated reality; virtual reality. The Orwellian vision of mind control was near realisation.
What was true for industrial countries in the 1970s was soon true everywhere - people in grass houses in Borneo or in northern tundras were staring at satellite images of Dallas or Baywatch. Global mass media were morphing diverse cultural consciousnesses into clones of the commodity culture that dominated imagery, knowledge and experience. We see the outcomes nearly everywhere, today.
That was the point when I decided to write Four Arguments for the Elimination of Television, to amplify the invasive, controlling, stupefying, globally homogenising impacts of television, now in the hands of ever fewer global corporate giants. At first, I never thought of Four Arguments as an anti-globalisation book. But now I do: the first of three books that are reiterations of similar warnings, via different prisms. The next book, In the Absence of the Sacred, covered two other related points: first, the role of other modern technologies in alienating human experience, while ravaging the Earth; and second, the unique rapidly growing role of the world's remaining 300 million indigenous people in resisting that process.
INDIGENOUS KNOWLEDGE AND cultural, economic and spiritual practices are expressions of non-mediated societies rooted in direct contact with nature, operating from values nearly opposite to our own. They offer an antidote to the modern dilemma. It is no small irony, however, that the very success of indigenous peoples of the world in sustaining viable traditional societies over millennia, without destroying their lands or biodiversity - wildlife, forests, waters, biota - has also made them prime targets for modern resource-addicted global corporations who seek to invade and exploit those lands. Organised indigenous resistance to these advances is now expanding on every continent, most spectacularly in South America in such places as Bolivia, Ecuador and Peru. These movements must be supported by non-indigenous activists everywhere.
In the Absence of the Sacred was published in 1991. In that same year, I began conversations that were arguably as significant for me as those with Brower, this time with Doug Tompkins, a friend of thirty years who had founded the clothing company ESPRIT. Tompkins told me he was quitting business, and asked me to help launch his new Foundation for Deep Ecology. One of the firstactivities we agreed to work on was the grave threat of economic globalisation. If mass media represented the internal mental homogenisation process, then economic globalisation - the new global structures that transfer real power away from local communities and nation-states to global corporate institutions - represents the external unification, centralisation and homogenisation process; the remaking of economic and political forms to better fit narrow corporate purposes, with horrendous implications for nature. In 1993, we convened a meeting of leading thinkers and activists who were already at work on this problem - notably Edward Goldsmith, Vandana Shiva, Maude Barlow, Helena Norberg-Hodge, Martin Khor, Tony Clarke, Dave Korten, Walden Bello and Lori Wallach, among others. That, in turn, soon led to the formation of the International Forum on
Globalization (IFG), and ramped up efforts to stimulate, through public teach-ins, publications and activism, an effective global opposition movement, which later burst onto the scene in Seattle. It also led me to partner with Edward Goldsmith for the third leg of the trilogy, The Case Against the Global Economy, and For a Turn Toward the Local.
OF COURSE ALL of thiswork continues today, with the increased focus of many groups on actualising viable alternative, local, ecological economics. And IFG has a new book, Paradigm Wars: Indigenous Peoples' Resistance to Economic Globalization, which surveys and supports that movement. To say that it all began with martinis with David Brower in New York may be stretching the point, but in my own life it certainly created the initial earthquake of consciousness that pushed me down many pathways to here.o
Jerry Mander is Founder of the International Forum on Globalization and is now Senior Fellow. In the 1970s he formed the first non-profit advertising agency in the US, the Public Media Center, which campaigned internationally for Sierra Club, Friends of the Earth, Greenpeace and other environmental and anti-war efforts. He is also Program Director of the Foundation for Deep Ecology.
Thursday, August 27, 2009
Monday, July 6, 2009
White Sugar Now Coming From Genetically-Modified Sugar Beets
http://www.naturalnews.com/024417.html
NaturalNews) This year saw the first commercial planting of genetically modified (GM) sugar beets in the United States, with that sugar to hit the food supply soon after.
Farmers across the country will soon be planting Monsanto's Roundup Ready sugar beet, genetically engineered for resistance to Monsanto's herbicide glyphosate (marketed as Roundup). John Schorr, agriculture manager for Amalgamated Sugar, estimates that 95 percent of the sugar beet crop in Idaho will be of the new GM variety in 2008, or a total of 150,000 out of 167,000 acres.
Approximately 1.4 million acres of sugar beets are planted in the United States each year, primarily in Minnesota and North Dakota's Red River Valley, as well as the Pacific Northwest, Great Plains and Great Lakes areas.
In response to the anticipated flood of GM sugar onto the food market, the consumer group Citizens for Health has launched an email campaign to pressure three major sugar and candy companies to refuse the new product. In 2001, American Crystal Sugar, Hershey's and M&M Mars all promised that they would not use GM sugar; Citizens for Health is asking consumers to email those companies from the group's Web site and urge them to keep that promise.
"Since half of the granulated sugar in the U.S. comes from sugar beets, the infiltration of GE sugar beets represents a significant alteration of our food supply," Citizens for Health says on its Web site. "Unlike traditional breeding, genetic engineering creates new life forms that would never occur in nature, creating new and unpredictable health and environmental risks."
In 1999, candy companies' refusal to purchase GM sugar scuttled Monsanto's first attempt to introduce Roundup Ready sugar beets.
On another front, a coalition of farmer and environmental groups is seeking to block the planting of the GM beets through a federal lawsuit. The plaintiffs in the case - the Center for Food Safety, High Mowing Organic Seeds, the Organic Seed Alliance and the Sierra Club - are represented by lawyers from the Center for Food Safety and Earthjustice.
In 2005, the U.S. Department of Agriculture (USDA) changed the classification of Roundup Ready sugar beets from regulated to deregulated, meaning that the GM beets could be planted without a special permit. But the lawsuit alleges that the USDA failed to properly conduct an environmental review into the impacts of this deregulation.
"The law requires the government to take a hard look at the impact that deregulating Roundup Ready sugar beets will have on human health, agriculture and the environment," said Greg Loarie of Earthjustice. "The government cannot simply ignore the fact that deregulation will harm organic farmers and consumers, and exacerbate the growing epidemic of herbicide resistant weeds."
Critics point out that Roundup Ready crops encourage increased chemical use, with dangerous effects on both human health and the environment. In addition to contaminating soil and water, pesticides leave potentially dangerous residue on food plants themselves.
Citizens for Health says that this is a particular concern in light of the Environmental Protection Agency's recent compliance with a Monsanto request to increase the allowable levels of glyphosate residue on sugar beet roots by 5000 percent.
"Sugar is extracted from the beet's root, and the result is more glyphosate pesticide in our sugar," the group said.
Another concern is that such plants encourage the development of "superweeds" that are resistant to Roundup.
"Just as overuse of antibiotics eventually breeds drug resistant bacteria, overuse of Roundup eventually breeds Roundup-resistant weeds," said Kevin Golden of the Center for Food Safety. "When that happens, farmers are forced to rely on even more toxic herbicides to control those weeds."
USDA data reveals that in the 10 years after the 1994 introduction of Roundup Ready crops, herbicide use increased by 15 times. This has led to a concurrent increase in superweeds. While no cases of Roundup-resistant weeds were known in the U.S. corn belt in 2000, this year the roster of such weeds includes marestail, common and giant ragweed, waterhemp, Palmer pigweed, Cocklebur, lambsquarters, morning glory and velvetleaf.
Ninety-nine percent of U.S. superweeds are resistant to Roundup.
GM crops may also cross-breed with non-GM plants of the same or closely related species. The primary seed-growing region for sugar beets - the Willamette Valley of Oregon - is also a major seed-growing area for the closely related organic chard and table beets. Since all these species are wind pollinated, the chances of contamination are very high.
"Contamination from genetically modified pollen is a major risk to both the conventional and organic seed farmers, who have a long history in the Willamette Valley," said Matthew Dillon, director of advocacy for the Organic Seed Alliance. "The economic impact of contamination affects not only these seed farmers, but the beet and chard farmers who rely on the genetic integrity of their varieties."
Crops contaminated by cross-pollination with GM varieties can no longer be certified organic.
Since corn syrup is an even more widely used sweetener than sugar and the majority of corn grown in the United States is also Roundup Ready, food safety advocates note that nearly all sweetened food in the United States will soon be GM. Because U.S. law does not require labeling of GM ingredients, consumers of products from candy to breakfast cereal will soon be unknowingly exposed to engineered sugar, with unknown health consequences.
"As a consumer, I'm very concerned about genetically engineered sugar making its way into the products I eat," Neil Carman of the Sierra Club said.
Courtesy
Sangita Sharma
NaturalNews) This year saw the first commercial planting of genetically modified (GM) sugar beets in the United States, with that sugar to hit the food supply soon after.
Farmers across the country will soon be planting Monsanto's Roundup Ready sugar beet, genetically engineered for resistance to Monsanto's herbicide glyphosate (marketed as Roundup). John Schorr, agriculture manager for Amalgamated Sugar, estimates that 95 percent of the sugar beet crop in Idaho will be of the new GM variety in 2008, or a total of 150,000 out of 167,000 acres.
Approximately 1.4 million acres of sugar beets are planted in the United States each year, primarily in Minnesota and North Dakota's Red River Valley, as well as the Pacific Northwest, Great Plains and Great Lakes areas.
In response to the anticipated flood of GM sugar onto the food market, the consumer group Citizens for Health has launched an email campaign to pressure three major sugar and candy companies to refuse the new product. In 2001, American Crystal Sugar, Hershey's and M&M Mars all promised that they would not use GM sugar; Citizens for Health is asking consumers to email those companies from the group's Web site and urge them to keep that promise.
"Since half of the granulated sugar in the U.S. comes from sugar beets, the infiltration of GE sugar beets represents a significant alteration of our food supply," Citizens for Health says on its Web site. "Unlike traditional breeding, genetic engineering creates new life forms that would never occur in nature, creating new and unpredictable health and environmental risks."
In 1999, candy companies' refusal to purchase GM sugar scuttled Monsanto's first attempt to introduce Roundup Ready sugar beets.
On another front, a coalition of farmer and environmental groups is seeking to block the planting of the GM beets through a federal lawsuit. The plaintiffs in the case - the Center for Food Safety, High Mowing Organic Seeds, the Organic Seed Alliance and the Sierra Club - are represented by lawyers from the Center for Food Safety and Earthjustice.
In 2005, the U.S. Department of Agriculture (USDA) changed the classification of Roundup Ready sugar beets from regulated to deregulated, meaning that the GM beets could be planted without a special permit. But the lawsuit alleges that the USDA failed to properly conduct an environmental review into the impacts of this deregulation.
"The law requires the government to take a hard look at the impact that deregulating Roundup Ready sugar beets will have on human health, agriculture and the environment," said Greg Loarie of Earthjustice. "The government cannot simply ignore the fact that deregulation will harm organic farmers and consumers, and exacerbate the growing epidemic of herbicide resistant weeds."
Critics point out that Roundup Ready crops encourage increased chemical use, with dangerous effects on both human health and the environment. In addition to contaminating soil and water, pesticides leave potentially dangerous residue on food plants themselves.
Citizens for Health says that this is a particular concern in light of the Environmental Protection Agency's recent compliance with a Monsanto request to increase the allowable levels of glyphosate residue on sugar beet roots by 5000 percent.
"Sugar is extracted from the beet's root, and the result is more glyphosate pesticide in our sugar," the group said.
Another concern is that such plants encourage the development of "superweeds" that are resistant to Roundup.
"Just as overuse of antibiotics eventually breeds drug resistant bacteria, overuse of Roundup eventually breeds Roundup-resistant weeds," said Kevin Golden of the Center for Food Safety. "When that happens, farmers are forced to rely on even more toxic herbicides to control those weeds."
USDA data reveals that in the 10 years after the 1994 introduction of Roundup Ready crops, herbicide use increased by 15 times. This has led to a concurrent increase in superweeds. While no cases of Roundup-resistant weeds were known in the U.S. corn belt in 2000, this year the roster of such weeds includes marestail, common and giant ragweed, waterhemp, Palmer pigweed, Cocklebur, lambsquarters, morning glory and velvetleaf.
Ninety-nine percent of U.S. superweeds are resistant to Roundup.
GM crops may also cross-breed with non-GM plants of the same or closely related species. The primary seed-growing region for sugar beets - the Willamette Valley of Oregon - is also a major seed-growing area for the closely related organic chard and table beets. Since all these species are wind pollinated, the chances of contamination are very high.
"Contamination from genetically modified pollen is a major risk to both the conventional and organic seed farmers, who have a long history in the Willamette Valley," said Matthew Dillon, director of advocacy for the Organic Seed Alliance. "The economic impact of contamination affects not only these seed farmers, but the beet and chard farmers who rely on the genetic integrity of their varieties."
Crops contaminated by cross-pollination with GM varieties can no longer be certified organic.
Since corn syrup is an even more widely used sweetener than sugar and the majority of corn grown in the United States is also Roundup Ready, food safety advocates note that nearly all sweetened food in the United States will soon be GM. Because U.S. law does not require labeling of GM ingredients, consumers of products from candy to breakfast cereal will soon be unknowingly exposed to engineered sugar, with unknown health consequences.
"As a consumer, I'm very concerned about genetically engineered sugar making its way into the products I eat," Neil Carman of the Sierra Club said.
Courtesy
Sangita Sharma
Holistic foods, a subject very close to my heart, over the recent years is fast contaminated.
Greetings from "MY RIGHT TO SAFE FOOD"
Holistic foods, a subject very close to my heart, over the recent years is fast contaminated.
As i watch the plight of millions of consumers frequenting hospitals with their loved ones especially children with their diet so dependent from the very basics like white sugar, white pasta, white bread, white rice, white milk, made to look pure but in reality a poison. More appalling is the diet in hospitals for patients which comprise most of the above. Many times, I request my doctor friends and ask them if they can do something about it. Yet to happen!
Lets take artificial white sugar which robs the body of its Vitamin B. It is that portion of Vitamin B called Thiamine and many other valuable minerals which is destroyed necessary for growth, good appetite, smooth functioning of the digestive tract. It plays so big a part in nerve health that it is called the "morale" vitamin. Thiamine is stolen from our bodies by these robber foods - white sugar, synthetic sugar, white flour, white bread, cereals and many refined and processed foods.
If you eat jaggery and carbohydrates in natural forms, you do not expereince any thiamine deficiency nor alow the body to steal thyamine from its storage reserves in liver, kidney and heart. If you eat white sugar daily you are almost bound to suffer from thyamine deficiency and if you are a heart case such a dietary habit is cold suicide. Sugar + Vitamin B deficiency = HEART TROUBLE.
If you do not believe me, kindly read a 68 potent book called "Sugar - The curse of Civilisation" by J J Rodale.
From the supermarket shelves, rows of glistening, jewel-coloured jellies, cakes, biscuits and jams, sparkling fruit juices beckon invitingly. Packaged well, most contain commercial glucose or corn syrup made by treating corn starch with sulfuric or hydrochloric acid. The resulting syrup is then neutralised with soduim carbonate and decolourised with carbon or bone black.
Refer chapter 7 "Glucose - A synthetic food". Leading diabetic authority Dr Lee, Dr Joslin of Boston says there is an increase in the present trend of diabetes. Much of the responsibility for this frightening prediction can be laid at the door of glucose or corn syrup.
According to Dr Quigley, M.D of Omaha, synthetic glucose must be suspected as being a cause of cancer, for he found it impossible to treat successfully some types of cancer until all traces of glucose were eliminated from the patients diet. He further says let the chemist say what they like but our bodies are not designed for synthetic foods. You feed your cells/body rubbish and they will lose their identity and revert into forms that can better live upon rubbish.
Glucose blocks the assimilation of calcuim, the most impotant element to strenghten us against many different kinds of disease. It also destroys amino acids which forms proteins, most required category of food and health. This causes fatigability and nervousness then brings toxic symptoms of liver disease and obesity.
Look at your shopping list and see the amount of junk bought for children's lunch boxes as well as fast processed foods..Horrific. NO matter how rushed you are, no matter how meagre the food budget, make efforts to avoid buying commercially prepared foods like jams preserves, jellies, ketchups, ice creams, bakery products, cereals.
Indulge and get back to making your own recipes with fresh fruits and vegetables. Trust me, it is only a matter of shift in our mind sets and attitudes. We bake our own bread, biscuits, cakes, fruit conserves, pickles etc...and mind you although we are rushed off our feet, we still make the time! Both urban and the rural consumers have become lazy and so dependent on the retail shops for their basics. In villages, we teach farmers to get back nutritional traditional diets with basics....whilst sharing and preparing recipes, they look at me and say " My grandmother used to prepare this..."
Involve children, treat your families to the age old tradition of making your own sweets with cane sugar, jaggery or date syrup. You will save not only on finances but also curb your visits to pharmacies and hospitals...Take charge of your food, its time to wake up.
Earlier it was refined white sugar, now its GM sugars which are further killers. The Organic Consumers Association (OCA) has called for a boycott of the Kellogg Company, also known as Kellogg’s, after the company refused to sign a pledge refusing to use genetically modified sugar in its cereal products.Sugar from genetically modified sugar beets hit the U.S. market for the first time this year, making the beets the first genetically engineered crop to enter the U.S. food stream since the widespread introduction of modified corn and soy in the 1990s. The sugar has been modified by the Monsanto Corporation to be resistant to the company’s signature herbicide, Roundup. Read on......
In solidarity
Sangita Sharma
http://myrighttosafefood.blogspot.com/
Holistic foods, a subject very close to my heart, over the recent years is fast contaminated.
As i watch the plight of millions of consumers frequenting hospitals with their loved ones especially children with their diet so dependent from the very basics like white sugar, white pasta, white bread, white rice, white milk, made to look pure but in reality a poison. More appalling is the diet in hospitals for patients which comprise most of the above. Many times, I request my doctor friends and ask them if they can do something about it. Yet to happen!
Lets take artificial white sugar which robs the body of its Vitamin B. It is that portion of Vitamin B called Thiamine and many other valuable minerals which is destroyed necessary for growth, good appetite, smooth functioning of the digestive tract. It plays so big a part in nerve health that it is called the "morale" vitamin. Thiamine is stolen from our bodies by these robber foods - white sugar, synthetic sugar, white flour, white bread, cereals and many refined and processed foods.
If you eat jaggery and carbohydrates in natural forms, you do not expereince any thiamine deficiency nor alow the body to steal thyamine from its storage reserves in liver, kidney and heart. If you eat white sugar daily you are almost bound to suffer from thyamine deficiency and if you are a heart case such a dietary habit is cold suicide. Sugar + Vitamin B deficiency = HEART TROUBLE.
If you do not believe me, kindly read a 68 potent book called "Sugar - The curse of Civilisation" by J J Rodale.
From the supermarket shelves, rows of glistening, jewel-coloured jellies, cakes, biscuits and jams, sparkling fruit juices beckon invitingly. Packaged well, most contain commercial glucose or corn syrup made by treating corn starch with sulfuric or hydrochloric acid. The resulting syrup is then neutralised with soduim carbonate and decolourised with carbon or bone black.
Refer chapter 7 "Glucose - A synthetic food". Leading diabetic authority Dr Lee, Dr Joslin of Boston says there is an increase in the present trend of diabetes. Much of the responsibility for this frightening prediction can be laid at the door of glucose or corn syrup.
According to Dr Quigley, M.D of Omaha, synthetic glucose must be suspected as being a cause of cancer, for he found it impossible to treat successfully some types of cancer until all traces of glucose were eliminated from the patients diet. He further says let the chemist say what they like but our bodies are not designed for synthetic foods. You feed your cells/body rubbish and they will lose their identity and revert into forms that can better live upon rubbish.
Glucose blocks the assimilation of calcuim, the most impotant element to strenghten us against many different kinds of disease. It also destroys amino acids which forms proteins, most required category of food and health. This causes fatigability and nervousness then brings toxic symptoms of liver disease and obesity.
Look at your shopping list and see the amount of junk bought for children's lunch boxes as well as fast processed foods..Horrific. NO matter how rushed you are, no matter how meagre the food budget, make efforts to avoid buying commercially prepared foods like jams preserves, jellies, ketchups, ice creams, bakery products, cereals.
Indulge and get back to making your own recipes with fresh fruits and vegetables. Trust me, it is only a matter of shift in our mind sets and attitudes. We bake our own bread, biscuits, cakes, fruit conserves, pickles etc...and mind you although we are rushed off our feet, we still make the time! Both urban and the rural consumers have become lazy and so dependent on the retail shops for their basics. In villages, we teach farmers to get back nutritional traditional diets with basics....whilst sharing and preparing recipes, they look at me and say " My grandmother used to prepare this..."
Involve children, treat your families to the age old tradition of making your own sweets with cane sugar, jaggery or date syrup. You will save not only on finances but also curb your visits to pharmacies and hospitals...Take charge of your food, its time to wake up.
Earlier it was refined white sugar, now its GM sugars which are further killers. The Organic Consumers Association (OCA) has called for a boycott of the Kellogg Company, also known as Kellogg’s, after the company refused to sign a pledge refusing to use genetically modified sugar in its cereal products.Sugar from genetically modified sugar beets hit the U.S. market for the first time this year, making the beets the first genetically engineered crop to enter the U.S. food stream since the widespread introduction of modified corn and soy in the 1990s. The sugar has been modified by the Monsanto Corporation to be resistant to the company’s signature herbicide, Roundup. Read on......
In solidarity
Sangita Sharma
http://myrighttosafefood.blogspot.com/
Sunday, June 14, 2009
GREEN FESTIVAL : GREEN UNPLUGGED!
http://www.cultureunplugged.comtransformed through time, traditions & trends.
How do you see it today?
Fundamentally, does the Green mean,
consciousness growing,
in harmony, in atomic - cosmic world?
Spiritually, does the Green mean
organic, dynamic, expansive spirit
enveloping you, me, them & us,
in dark, deep & bright - loving, blissful experience?
Materially, does the Green mean
translucent lean layer, live in human mind, heart & gut
separating & sifting, our greed & need?
Some of us seeking to unearth & unravel Green again
on seeing nature in ruffle, times in shuffle.
Green placards in hand,
they shout, show and won't let us shrug
about present picture of mother nature.
how do you see?
Is nature transforming or dying?
In chorus with mother nature,
do you also cry for change,
for new world, new future, new you, me & us?
Will you drink the Green potion
to dream and claim spiritual materialism anew?
Will you sing n say :
I choose,
customizable religion,
transparent relationships,
world citizenship.
I buy,
conscious consumption,
cultural selection,
creative communication.
I want,
spiritual society,
compassionate community,
harmonized humanity.
tell me brother, my sister, my friend
how far are we from the world in our dream?
is it time for Green, Unplugged...?
for more info
http://www.cultureunplugged.com
Plastic-bag billboard a world first
Janine Erasmus
Leading South African financial services provider Nedbank is once more setting the pace in good environmental practice, with a billboard made entirely of recycled plastic bags at Johannesburg's OR Tambo International Airport.
Claiming that "Only one bank can truly call itself the green bank", the billboard was hand-made by a group of seven crafters, all of whom are the breadwinners in their families. It took six weeks and more than 2 000 recycled plastic shopping bags to make the remarkable 40m-long advertisement.
Nedbank's head of marketing Greg Garden said the new creation showed the bank's commitment to doing things differently, and would hopefully serve as an example and inspiration to South Africans.
"Too many South Africans don't understand the need to recycle as a way of preserving our environment," commented Garden in a statement, "and this billboard represents just one of Nedbank's efforts to change this mindset and demonstrate the practical application of recycling principles in everyday life."
With its Climate Change Position Statement issued in March 2009, Nedbank became the first South African bank to make a firm pledge to reduce its impact on the environment in terms of energy, water and paper usage, as well as carbon emissions.
The banking group has set targets of a 12% reduction in energy and carbon emissions by 2015, as well as a 5% water and 10% paper reduction by 2010.
Positive impact
The resourceful advertising agency in charge of the Nedbank brand is Cape Town-based Net#work BBDO.
BBDO's executive creative director Rob McLennan said the Nedbank campaign was an example of how the agency is building its clients' brands whilst maintaining an awareness and respect for environmental matters.
"This billboard has created jobs, married advertising with social conscience, showcased our local artistry and has removed some of the country's non-biodegradable rubbish," he said.
Although reusable plastic shopping bags are considered better for the environment than paper bags because they need less energy to produce, transport and recycle, a bag may take hundreds of years to degrade.
Award-winning innovation
This is not the first time Nedbank has shown that it has a conscience where the environment is concerned, and has turned that conscience into innovation.
In 2006 its first solar-powered billboard in Alexandra township, east of Johannesburg, won the Outdoor Grand Prix at the prestigious Cannes Lions International Advertising Festival.
Said to be the world's first solar-powered billboard, it is titled "Power to the People" and has 10 solar panels. Harnessing the fierce power of the African sun, each panel generates 135 watts of power that provides energy for the MC Weiler Primary School in Alexandra, in whose grounds the billboard stands.
The school saves over US$240 (R2 000) a month in electricity fees and furthermore can supply a hot meal daily to its 1 100-plus pupils, many of whom will not get a decent meal anywhere else. Stored energy gathered from the solar panels during the day lights the billboard at night.
The ground-breaking hoarding swayed the jury with its contribution to the upliftment of the community. Jury chair Jean-Remy von Matt described it as work that continues to work and to provide, in contrast with the many short-lived promotions that ultimately serve little or no purpose.
According to Net#work BBDO, the power generated is enough to boil 18 1-litre domestic kettles continuously at any one time.
Helping the community
Towards the end of 2007 Nedbank's second solar billboard was installed at the Athlone Youth and Family Development Centre in Athlone on the Cape Flats, south-east of the Cape Town city centre. However, this one also has a wind turbine for extra power generation, providing energy for the kitchen, security lights and geysers. This drastically cuts the community centre's monthly electricity bill.
The centre works with youth in the area, many of whom come from troubled homes and have become drug addicts and school dropouts. It provides a home for to up to 22 youngsters at a time, helping them to overcome their addiction, go back to their families, and rebuild their lives.
Director Sydney Dicks described the billboard as a godsend, saying that it has enabled the centre to install a 200l solar-powered geyser and two security floodlights as well as slash the monthly bill.
* Do you have queries or comments about this article? Contact Janine Erasmus at janinee@mediaclubsouthafrica.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
courtesy
http://www.mediaclubsouthafrica.com/index.php?option=com_content&view=article&id=1141:nedbank-plastic-billboard-220509&catid=42:land_news&Itemid=110
Leading South African financial services provider Nedbank is once more setting the pace in good environmental practice, with a billboard made entirely of recycled plastic bags at Johannesburg's OR Tambo International Airport.
Claiming that "Only one bank can truly call itself the green bank", the billboard was hand-made by a group of seven crafters, all of whom are the breadwinners in their families. It took six weeks and more than 2 000 recycled plastic shopping bags to make the remarkable 40m-long advertisement.
Nedbank's head of marketing Greg Garden said the new creation showed the bank's commitment to doing things differently, and would hopefully serve as an example and inspiration to South Africans.
"Too many South Africans don't understand the need to recycle as a way of preserving our environment," commented Garden in a statement, "and this billboard represents just one of Nedbank's efforts to change this mindset and demonstrate the practical application of recycling principles in everyday life."
With its Climate Change Position Statement issued in March 2009, Nedbank became the first South African bank to make a firm pledge to reduce its impact on the environment in terms of energy, water and paper usage, as well as carbon emissions.
The banking group has set targets of a 12% reduction in energy and carbon emissions by 2015, as well as a 5% water and 10% paper reduction by 2010.
Positive impact
The resourceful advertising agency in charge of the Nedbank brand is Cape Town-based Net#work BBDO.
BBDO's executive creative director Rob McLennan said the Nedbank campaign was an example of how the agency is building its clients' brands whilst maintaining an awareness and respect for environmental matters.
"This billboard has created jobs, married advertising with social conscience, showcased our local artistry and has removed some of the country's non-biodegradable rubbish," he said.
Although reusable plastic shopping bags are considered better for the environment than paper bags because they need less energy to produce, transport and recycle, a bag may take hundreds of years to degrade.
Award-winning innovation
This is not the first time Nedbank has shown that it has a conscience where the environment is concerned, and has turned that conscience into innovation.
In 2006 its first solar-powered billboard in Alexandra township, east of Johannesburg, won the Outdoor Grand Prix at the prestigious Cannes Lions International Advertising Festival.
Said to be the world's first solar-powered billboard, it is titled "Power to the People" and has 10 solar panels. Harnessing the fierce power of the African sun, each panel generates 135 watts of power that provides energy for the MC Weiler Primary School in Alexandra, in whose grounds the billboard stands.
The school saves over US$240 (R2 000) a month in electricity fees and furthermore can supply a hot meal daily to its 1 100-plus pupils, many of whom will not get a decent meal anywhere else. Stored energy gathered from the solar panels during the day lights the billboard at night.
The ground-breaking hoarding swayed the jury with its contribution to the upliftment of the community. Jury chair Jean-Remy von Matt described it as work that continues to work and to provide, in contrast with the many short-lived promotions that ultimately serve little or no purpose.
According to Net#work BBDO, the power generated is enough to boil 18 1-litre domestic kettles continuously at any one time.
Helping the community
Towards the end of 2007 Nedbank's second solar billboard was installed at the Athlone Youth and Family Development Centre in Athlone on the Cape Flats, south-east of the Cape Town city centre. However, this one also has a wind turbine for extra power generation, providing energy for the kitchen, security lights and geysers. This drastically cuts the community centre's monthly electricity bill.
The centre works with youth in the area, many of whom come from troubled homes and have become drug addicts and school dropouts. It provides a home for to up to 22 youngsters at a time, helping them to overcome their addiction, go back to their families, and rebuild their lives.
Director Sydney Dicks described the billboard as a godsend, saying that it has enabled the centre to install a 200l solar-powered geyser and two security floodlights as well as slash the monthly bill.
* Do you have queries or comments about this article? Contact Janine Erasmus at janinee@mediaclubsouthafrica.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
courtesy
http://www.mediaclubsouthafrica.com/index.php?option=com_content&view=article&id=1141:nedbank-plastic-billboard-220509&catid=42:land_news&Itemid=110
Thursday, May 28, 2009
India'a first Green Store is Launched!
INDIA'S FIRST GREEN STORE in BangaloreYour search for healthier, affordable organic and natural food for – that is nourishing, tasty and good for the environment ends here.
Mother Earth is launched … for fashionable choices in garments and accessories that are natural and stylish as well as sustainable and fair, …for gifts and home décor that keep our green hand skills alive.
Industree and Future Group present Mother Earth, India’s first Store focusing on Sustainability, both environmental and social.
Offering you sensible options, along with reputed partners like Sewa, Sasha, Cottage Industries Emporium, amongst others. Browse through three floors of exciting green choices – that combine the best of hand skills and natural materials with best of contemporary design.
Our Address
541 - 543, Amarjyothi HSBC Layout, Opposite Dell, Koramangala Intermediate Ring Road, Domlur, Bangalore.
about MotherEarth showroom.
India’s first green store.
Providing retail space for a bunch of sustainable brands.
11000 sq feet – totally dedicated to green-eco friendly and sustainable products
Providing markets for primary producers
Following Fair trade standards – motherearth is a fair trade certified brand
A noble attempt to propogate sustainable consumption among Indian urban consumers
www.motherearth.co.in
Jack Fruit Festival by URAVU
Check this out, its gonna be great!
Jack Fruit Festival by URAVU
from June 5th to 7th, 2009
Have fun!
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