Mother Earth

'Jiyo!' Rajiv Sethi corporatizes crafts and heritage!

2009-10-06T22:36:00.000-07:00

- Shanta Serbjeet Singh, New Delhi
August 15, 2009

Back in 1982, when Rajiv Sethi first raised his striking, Grecian head on the cultural horizon, I remember describing him, in a full page article in The Hindustan Times, on the occasion of the first Festival of India in Britain, as an Adonis come to earth! Indeed. Rajiv's dark curly mop framed a very fair, perfectly proportioned profile and a well-built, tall statuesque body that could have stepped out of a Gandhara sculpture. Physical features apart, here was an original, creative mind in every sense of the word.
As the blue-eyed boy of both Rajiv Gandhi and Pupul Jayakar, as a creative maverick who conceptualised grand, path-breaking projects such as ADITI at London's Barbican Centre, 'The Golden Eye' and 'The Silk Route' at the Smithsonian, 'Apna Utsav' in Delhi, Rajiv catalysed the cultural field and changed it forever. Of course, along the way, he ran into huge media controversies and attracted attention for perhaps all the wrong reasons. But whether in the 80s or the 90s or in the first Manmohan Singh Government where he headed a task force in the Planning Commission on the Creative and Cultural Industries or just very recently, when he designed the Mumbai airport interiors and created a living facsimile of Habib Tanvir's 'Agra Bazaar' around the Taj Mahal, Rajiv has been steadfast in his commitment to building an enduring blueprint for the revival of the fast vanishing crafts and artisan traditions of the land. To house the baazigar, the puppeteer, the acrobat and the natni, the myriad performers of our folk traditions and our weavers and potters, to give them a living which is sustainable, a decent environment to live in, he set up the Bhule Bisre Kalakar Cooperative and even got land for their model housing, called Anand Gram. Alas! Rajiv the dreamer did not factor in the brutal power of the corrupt politician and met his Waterloo at the hands of the very power elite that he had sworn by. The allotted land was hijacked and the Bhule Bisre Kalakar remained where they took shelter thirty years ago – under a bridge in Shadipur near the bus depot!
But one thing was changed for ever. Now puppeteers like the Puran Bhatts and performers like Gazi Ismail Khans of Shadipur travelled the world over and were feted in the most important exhibitions and fairs of the world. As Puran Bhatt said to me: "We are treated like kings and forget where we come from when we travel all over the world. But the moment we reach Delhi, the looks we get from everyone around us leave us in no doubt that in truth little has changed in our homeland."
But the point of this story is to tell you that Rajiv, the Lionheart, has yet another axe up his sleeve. This is 'Jiyo!' To mark August 15th 2009 Rajiv has set up 'Jiyo' a new corporate body with 70% shareholders drawn up from the marginalised crafts and heritage sector. 'Jiyo' has come into existence with the help of The World Bank and the Development Fund of Japan. It will have both brand equity and an identity of its own. Among the projects which are already up and working is Jiyo's inputs into the big talent search program on 'Colours' channel which has already turned many humble artistes and performers into big-buck earners.
Then there is one in Bihar's Muzaffarpur district where young girls are taught the art of Sujani embroidery and made stakeholders in Jiyo. Those who want to continue their education are enabled to do so by means of Jiyo's 'College Fees Collection' project. This ensures that their formal education is not disturbed while they learn a traditional craft and while the global marketing division of the company finds new sale outlets for the products emerging from this revival.
Jiyo has plans to embrace the entire traditional knowledge bank of the country. Thus, from Chattisgarh's tribal belt, the lost art of using herbs to create incense to chase away mosquitoes is being researched and marketed in Jiyo's herbal department. Yet another lost and forgotten art, that of the 'Basvan Biga' sari, handloom woven saris with 52 'bootis' and the entire range of Dharmavaram, Mangalagiri, Upada, Gadwal and other traditional saris is being revived and projected in new, corporatized, global initiatives.
Keeping the changing needs of the global market in mind, a division of 'Animation and Digitisation' has been set up to introduce traditional folk artistes to new technology and train them to use it for their own creative pursuits.
An old woman Rajiv met the other day in the countryside said to him, "Sahib, I am told artisans are getting a new company of their own. I am alone. I carry loads of mud from the canal and live by this hard work. Where do I fit?" Rajiv got into a chat with her, only to discover that she knew how to spin fine yarn from cotton, an art that has almost vanished. Jiyo will certainly have place for her.
Sahir Ludhianavi's words come to mind:
"Na Munh Chuppa Ke Jiyo
Na Sar Jhuka Ke Jiyo
Gamon ka daur bhi aaye
To muskara ke Jiyo"
(Don't hide your face and live
Nor bend your head to live
Even if there are waves of sorrow
Live only by smiling through them!)

Move over Benneton, Provogue!
JIYO is here!

Shanta Serbjeet Singh, for twenty-five years, columnist, critic and media analyst for The Hindustan Times, The Economic Times and The Times of India, India's most important mainstream English dailies, is the recipient of the Lifetime Achievement Award of the Sangeet Natak Akademi, the premier Government cultural institution of India in 2000 and the same from Delhi Govt.'s Sahitya Kala Parishad in 2003 for her contribution to the field of culture.
She is on the Central Audition Board of Doordarshan, India's national television, as well as the selection committees of several prestigious government bodies involved in culture such as The Indian Council for Cultural Relations and the Department of Culture. She was a member of the Tenth Five Year Plan Committee for Cultural Policy and of the First National Advisory Committee of the Ministry of Tourism and Culture.
Singh has authored several best selling books on Indian arts such as 'Indian Dance: The Ultimate Metaphor,' 'The 50th Milestone: A Feminine Critique,' 'Nanak, The Guru' and 'America and You' (22 editions).
As elected Chairperson of APPAN (The Asia-Pacific Performing Arts Network) for the past nine years, she has individually organized and helped her team of eminent artistes to organize eight international symposiums and festivals in several Asian countries and in the United States. APPAN, set up in 1999 by UNESCO, has, with the collaboration of UNESCO, pioneered the concept of delivering stress therapy, in particular in disaster-prone situations such as the tsunami and earthquake victims. The pilot project of this series was done under her leadership in four Asian countries after the tsunami of 2005 and another for the cyclone affected of Myanmar in 2008. Singh is the founder-Secretary of The World Culture Forum –India and Director of WCF-India's first Global WCF to be held in New Delhi in 2011.
" Art washes away from the soul the dust of everyday life " – Picasso

Shanta Serbjeet Singh (Chairperson, APPAN International)
C 51, Gulmohar Park,
New Delhi 110049
Tels: (91- 11-) 2686 3502 / 2656 9990
Fax: (91-11-) 2686 3502
e-mail: shanta.serbjeetsingh@gmail.com
For more details on APPAN please visit www.ukhap.nic.in
http://www.ukhap.nic.in/homepages/APPAN/index.html

Inspiration

2009-08-27T03:42:00.000-07:00

INSPIRATION
By Jerry Mander

EARTHQUAKES OF CONSCIOUNESS

How I moved from advertising glamour to anti-globalisation fervour.

IF ONE SEEKS
revelatory moments to explain sharp turns in life, then this was one for me. It was in 1964, during one of many Martini-drinking evenings with David Brower, the late inspirational leader of the Sierra Club. Between drinks we discussed an advertising series he had asked me to help write and design, opposing new mega-dams being planned for the Grand Canyon.

I was in the commercial advertising business at that time. I was excited to be able to speak imagery into the brains of millions of people and see them react as we wanted. Of course, in passing, I was also seeing how these fabulous new technologies of mental invasion were slowly bringing a global homogenisation of commodity consciousness. But I did not yet see much of a problem with that.

Brower's assignment was difficult. Las Vegasinterests had been pushing for big dams to provide electricity to expand into the south-western desert.
Congress was poised to authorise them. Desperate measures were required, Brower said. These dams would submerge hundreds of miles of wilderness river gorges, leaving lakes as much as a mile deep. The strata of those magnificent canyon walls, formed over billions of years, displayed the geologic history of the world. Equally important, Brower said, was that the experience of being in those canyons put people in touch with creation, and projected their consciousness back to the roots of existence. Drowning the canyons for corporate profits, during a brief one-century blip of geologic time since the industrial revolution, he said, would be an outrage to nature, to human consciousness, and to God.

The developers of the dams said the lakes would be a great thing, since they would encourage tourists in power-boats to get higher up the canyon walls for a closer look. So, the first ad of the series was headlined "Should We Flood the Sistine Chapel So Tourists Can Get Nearer the Ceiling?" That ad, and several that followed, produced tens of thousands of written letters (pre-internet) to Congress. The dams were halted. Stewart Udall, then Secretary of the Interior under President Johnson, praised the ad campaign, calling it the first projection of a new modern environmental movement.

The ad series also projected me right out of the commercial advertising business. Immersing myself in the environmental message of the 1960s, I finally understood that using the most powerful mentally invasive instruments on Earth to trivialise and commodify existence was not such an ideal calling. I closed the commercial ad agency and started a new non-profit company that worked only for environmental, social and anti-war causes. It still exists today in San Francisco - the Public Media Center.

THEN, IN THE early 1970s, the first statistics on the advance of global television viewing were published. The average person in industrial countries was already watching about four hours of TV per day, and in some countries - notably the US - seeing more than 23,000 commercials per year. People were spending more time watching television than doing anything else in life besides sleeping, working or going to school. For a majority of people, television viewing was the main activity of their day: passively ingesting powerful imagery projected by a small number of commercial interests with intent. Electronic media were replacing direct experience of a wider world, substituting secondary and tertiary processed knowledge and experience; mediated reality; virtual reality. The Orwellian vision of mind control was near realisation.

What was true for industrial countries in the 1970s was soon true everywhere - people in grass houses in Borneo or in northern tundras were staring at satellite images of Dallas or Baywatch. Global mass media were morphing diverse cultural consciousnesses into clones of the commodity culture that dominated imagery, knowledge and experience. We see the outcomes nearly everywhere, today.

That was the point when I decided to write Four Arguments for the Elimination of Television, to amplify the invasive, controlling, stupefying, globally homogenising impacts of television, now in the hands of ever fewer global corporate giants. At first, I never thought of Four Arguments as an anti-globalisation book. But now I do: the first of three books that are reiterations of similar warnings, via different prisms. The next book, In the Absence of the Sacred, covered two other related points: first, the role of other modern technologies in alienating human experience, while ravaging the Earth; and second, the unique rapidly growing role of the world's remaining 300 million indigenous people in resisting that process.

INDIGENOUS KNOWLEDGE AND cultural, economic and spiritual practices are expressions of non-mediated societies rooted in direct contact with nature, operating from values nearly opposite to our own. They offer an antidote to the modern dilemma. It is no small irony, however, that the very success of indigenous peoples of the world in sustaining viable traditional societies over millennia, without destroying their lands or biodiversity - wildlife, forests, waters, biota - has also made them prime targets for modern resource-addicted global corporations who seek to invade and exploit those lands. Organised indigenous resistance to these advances is now expanding on every continent, most spectacularly in South America in such places as Bolivia, Ecuador and Peru. These movements must be supported by non-indigenous activists everywhere.

In the Absence of the Sacred was published in 1991. In that same year, I began conversations that were arguably as significant for me as those with Brower, this time with Doug Tompkins, a friend of thirty years who had founded the clothing company ESPRIT. Tompkins told me he was quitting business, and asked me to help launch his new Foundation for Deep Ecology. One of the firstactivities we agreed to work on was the grave threat of economic globalisation. If mass media represented the internal mental homogenisation process, then economic globalisation - the new global structures that transfer real power away from local communities and nation-states to global corporate institutions - represents the external unification, centralisation and homogenisation process; the remaking of economic and political forms to better fit narrow corporate purposes, with horrendous implications for nature. In 1993, we convened a meeting of leading thinkers and activists who were already at work on this problem - notably Edward Goldsmith, Vandana Shiva, Maude Barlow, Helena Norberg-Hodge, Martin Khor, Tony Clarke, Dave Korten, Walden Bello and Lori Wallach, among others. That, in turn, soon led to the formation of the International Forum on

Globalization (IFG), and ramped up efforts to stimulate, through public teach-ins, publications and activism, an effective global opposition movement, which later burst onto the scene in Seattle. It also led me to partner with Edward Goldsmith for the third leg of the trilogy, The Case Against the Global Economy, and For a Turn Toward the Local.

OF COURSE ALL of thiswork continues today, with the increased focus of many groups on actualising viable alternative, local, ecological economics. And IFG has a new book, Paradigm Wars: Indigenous Peoples' Resistance to Economic Globalization, which surveys and supports that movement. To say that it all began with martinis with David Brower in New York may be stretching the point, but in my own life it certainly created the initial earthquake of consciousness that pushed me down many pathways to here.o

Jerry Mander is Founder of the International Forum on Globalization and is now Senior Fellow. In the 1970s he formed the first non-profit advertising agency in the US, the Public Media Center, which campaigned internationally for Sierra Club, Friends of the Earth, Greenpeace and other environmental and anti-war efforts. He is also Program Director of the Foundation for Deep Ecology.

White Sugar Now Coming From Genetically-Modified Sugar Beets

2009-07-06T04:13:00.000-07:00

http://www.naturalnews.com/024417.html
NaturalNews) This year saw the first commercial planting of genetically modified (GM) sugar beets in the United States, with that sugar to hit the food supply soon after.

Farmers across the country will soon be planting Monsanto's Roundup Ready sugar beet, genetically engineered for resistance to Monsanto's herbicide glyphosate (marketed as Roundup). John Schorr, agriculture manager for Amalgamated Sugar, estimates that 95 percent of the sugar beet crop in Idaho will be of the new GM variety in 2008, or a total of 150,000 out of 167,000 acres.

Approximately 1.4 million acres of sugar beets are planted in the United States each year, primarily in Minnesota and North Dakota's Red River Valley, as well as the Pacific Northwest, Great Plains and Great Lakes areas.

In response to the anticipated flood of GM sugar onto the food market, the consumer group Citizens for Health has launched an email campaign to pressure three major sugar and candy companies to refuse the new product. In 2001, American Crystal Sugar, Hershey's and M&M Mars all promised that they would not use GM sugar; Citizens for Health is asking consumers to email those companies from the group's Web site and urge them to keep that promise.

"Since half of the granulated sugar in the U.S. comes from sugar beets, the infiltration of GE sugar beets represents a significant alteration of our food supply," Citizens for Health says on its Web site. "Unlike traditional breeding, genetic engineering creates new life forms that would never occur in nature, creating new and unpredictable health and environmental risks."

In 1999, candy companies' refusal to purchase GM sugar scuttled Monsanto's first attempt to introduce Roundup Ready sugar beets.

On another front, a coalition of farmer and environmental groups is seeking to block the planting of the GM beets through a federal lawsuit. The plaintiffs in the case - the Center for Food Safety, High Mowing Organic Seeds, the Organic Seed Alliance and the Sierra Club - are represented by lawyers from the Center for Food Safety and Earthjustice.

In 2005, the U.S. Department of Agriculture (USDA) changed the classification of Roundup Ready sugar beets from regulated to deregulated, meaning that the GM beets could be planted without a special permit. But the lawsuit alleges that the USDA failed to properly conduct an environmental review into the impacts of this deregulation.

"The law requires the government to take a hard look at the impact that deregulating Roundup Ready sugar beets will have on human health, agriculture and the environment," said Greg Loarie of Earthjustice. "The government cannot simply ignore the fact that deregulation will harm organic farmers and consumers, and exacerbate the growing epidemic of herbicide resistant weeds."

Critics point out that Roundup Ready crops encourage increased chemical use, with dangerous effects on both human health and the environment. In addition to contaminating soil and water, pesticides leave potentially dangerous residue on food plants themselves.

Citizens for Health says that this is a particular concern in light of the Environmental Protection Agency's recent compliance with a Monsanto request to increase the allowable levels of glyphosate residue on sugar beet roots by 5000 percent.

"Sugar is extracted from the beet's root, and the result is more glyphosate pesticide in our sugar," the group said.

Another concern is that such plants encourage the development of "superweeds" that are resistant to Roundup.

"Just as overuse of antibiotics eventually breeds drug resistant bacteria, overuse of Roundup eventually breeds Roundup-resistant weeds," said Kevin Golden of the Center for Food Safety. "When that happens, farmers are forced to rely on even more toxic herbicides to control those weeds."

USDA data reveals that in the 10 years after the 1994 introduction of Roundup Ready crops, herbicide use increased by 15 times. This has led to a concurrent increase in superweeds. While no cases of Roundup-resistant weeds were known in the U.S. corn belt in 2000, this year the roster of such weeds includes marestail, common and giant ragweed, waterhemp, Palmer pigweed, Cocklebur, lambsquarters, morning glory and velvetleaf.

Ninety-nine percent of U.S. superweeds are resistant to Roundup.

GM crops may also cross-breed with non-GM plants of the same or closely related species. The primary seed-growing region for sugar beets - the Willamette Valley of Oregon - is also a major seed-growing area for the closely related organic chard and table beets. Since all these species are wind pollinated, the chances of contamination are very high.

"Contamination from genetically modified pollen is a major risk to both the conventional and organic seed farmers, who have a long history in the Willamette Valley," said Matthew Dillon, director of advocacy for the Organic Seed Alliance. "The economic impact of contamination affects not only these seed farmers, but the beet and chard farmers who rely on the genetic integrity of their varieties."

Crops contaminated by cross-pollination with GM varieties can no longer be certified organic.

Since corn syrup is an even more widely used sweetener than sugar and the majority of corn grown in the United States is also Roundup Ready, food safety advocates note that nearly all sweetened food in the United States will soon be GM. Because U.S. law does not require labeling of GM ingredients, consumers of products from candy to breakfast cereal will soon be unknowingly exposed to engineered sugar, with unknown health consequences.

"As a consumer, I'm very concerned about genetically engineered sugar making its way into the products I eat," Neil Carman of the Sierra Club said.

Courtesy
Sangita Sharma

Holistic foods, a subject very close to my heart, over the recent years is fast contaminated.

2009-07-06T04:03:00.000-07:00

Greetings from "MY RIGHT TO SAFE FOOD"

Holistic foods, a subject very close to my heart, over the recent years is fast contaminated.

As i watch the plight of millions of consumers frequenting hospitals with their loved ones especially children with their diet so dependent from the very basics like white sugar, white pasta, white bread, white rice, white milk, made to look pure but in reality a poison. More appalling is the diet in hospitals for patients which comprise most of the above. Many times, I request my doctor friends and ask them if they can do something about it. Yet to happen!

Lets take artificial white sugar which robs the body of its Vitamin B. It is that portion of Vitamin B called Thiamine and many other valuable minerals which is destroyed necessary for growth, good appetite, smooth functioning of the digestive tract. It plays so big a part in nerve health that it is called the "morale" vitamin. Thiamine is stolen from our bodies by these robber foods - white sugar, synthetic sugar, white flour, white bread, cereals and many refined and processed foods.

If you eat jaggery and carbohydrates in natural forms, you do not expereince any thiamine deficiency nor alow the body to steal thyamine from its storage reserves in liver, kidney and heart. If you eat white sugar daily you are almost bound to suffer from thyamine deficiency and if you are a heart case such a dietary habit is cold suicide. Sugar + Vitamin B deficiency = HEART TROUBLE.

If you do not believe me, kindly read a 68 potent book called "Sugar - The curse of Civilisation" by J J Rodale.

From the supermarket shelves, rows of glistening, jewel-coloured jellies, cakes, biscuits and jams, sparkling fruit juices beckon invitingly. Packaged well, most contain commercial glucose or corn syrup made by treating corn starch with sulfuric or hydrochloric acid. The resulting syrup is then neutralised with soduim carbonate and decolourised with carbon or bone black.

Refer chapter 7 "Glucose - A synthetic food". Leading diabetic authority Dr Lee, Dr Joslin of Boston says there is an increase in the present trend of diabetes. Much of the responsibility for this frightening prediction can be laid at the door of glucose or corn syrup.
According to Dr Quigley, M.D of Omaha, synthetic glucose must be suspected as being a cause of cancer, for he found it impossible to treat successfully some types of cancer until all traces of glucose were eliminated from the patients diet. He further says let the chemist say what they like but our bodies are not designed for synthetic foods. You feed your cells/body rubbish and they will lose their identity and revert into forms that can better live upon rubbish.
Glucose blocks the assimilation of calcuim, the most impotant element to strenghten us against many different kinds of disease. It also destroys amino acids which forms proteins, most required category of food and health. This causes fatigability and nervousness then brings toxic symptoms of liver disease and obesity.
Look at your shopping list and see the amount of junk bought for children's lunch boxes as well as fast processed foods..Horrific. NO matter how rushed you are, no matter how meagre the food budget, make efforts to avoid buying commercially prepared foods like jams preserves, jellies, ketchups, ice creams, bakery products, cereals.

Indulge and get back to making your own recipes with fresh fruits and vegetables. Trust me, it is only a matter of shift in our mind sets and attitudes. We bake our own bread, biscuits, cakes, fruit conserves, pickles etc...and mind you although we are rushed off our feet, we still make the time! Both urban and the rural consumers have become lazy and so dependent on the retail shops for their basics. In villages, we teach farmers to get back nutritional traditional diets with basics....whilst sharing and preparing recipes, they look at me and say " My grandmother used to prepare this..."

Involve children, treat your families to the age old tradition of making your own sweets with cane sugar, jaggery or date syrup. You will save not only on finances but also curb your visits to pharmacies and hospitals...Take charge of your food, its time to wake up.

Earlier it was refined white sugar, now its GM sugars which are further killers. The Organic Consumers Association (OCA) has called for a boycott of the Kellogg Company, also known as Kellogg’s, after the company refused to sign a pledge refusing to use genetically modified sugar in its cereal products.Sugar from genetically modified sugar beets hit the U.S. market for the first time this year, making the beets the first genetically engineered crop to enter the U.S. food stream since the widespread introduction of modified corn and soy in the 1990s. The sugar has been modified by the Monsanto Corporation to be resistant to the company’s signature herbicide, Roundup. Read on......

In solidarity

Sangita Sharma
http://myrighttosafefood.blogspot.com/

GREEN FESTIVAL : GREEN UNPLUGGED!

2009-06-14T23:28:00.000-07:00

http://www.cultureunplugged.com

The Meaning of Green
transformed through time, traditions & trends.
How do you see it today?

Fundamentally, does the Green mean,
consciousness growing,
in harmony, in atomic - cosmic world?

Spiritually, does the Green mean
organic, dynamic, expansive spirit
enveloping you, me, them & us,
in dark, deep & bright - loving, blissful experience?

Materially, does the Green mean
translucent lean layer, live in human mind, heart & gut
separating & sifting, our greed & need?

Some of us seeking to unearth & unravel Green again
on seeing nature in ruffle, times in shuffle.
Green placards in hand,
they shout, show and won't let us shrug
about present picture of mother nature.

how do you see?
Is nature transforming or dying?
In chorus with mother nature,
do you also cry for change,
for new world, new future, new you, me & us?

Will you drink the Green potion
to dream and claim spiritual materialism anew?
Will you sing n say :

I choose,
customizable religion,
transparent relationships,
world citizenship.

I buy,
conscious consumption,
cultural selection,
creative communication.

I want,
spiritual society,
compassionate community,
harmonized humanity.

tell me brother, my sister, my friend
how far are we from the world in our dream?

is it time for Green, Unplugged...?

for more info
http://www.cultureunplugged.com

Plastic-bag billboard a world first

2009-06-14T23:17:00.000-07:00

Janine Erasmus

Leading South African financial services provider Nedbank is once more setting the pace in good environmental practice, with a billboard made entirely of recycled plastic bags at Johannesburg's OR Tambo International Airport.

Claiming that "Only one bank can truly call itself the green bank", the billboard was hand-made by a group of seven crafters, all of whom are the breadwinners in their families. It took six weeks and more than 2 000 recycled plastic shopping bags to make the remarkable 40m-long advertisement.

Nedbank's head of marketing Greg Garden said the new creation showed the bank's commitment to doing things differently, and would hopefully serve as an example and inspiration to South Africans.

"Too many South Africans don't understand the need to recycle as a way of preserving our environment," commented Garden in a statement, "and this billboard represents just one of Nedbank's efforts to change this mindset and demonstrate the practical application of recycling principles in everyday life."

With its Climate Change Position Statement issued in March 2009, Nedbank became the first South African bank to make a firm pledge to reduce its impact on the environment in terms of energy, water and paper usage, as well as carbon emissions.

The banking group has set targets of a 12% reduction in energy and carbon emissions by 2015, as well as a 5% water and 10% paper reduction by 2010.
Positive impact

The resourceful advertising agency in charge of the Nedbank brand is Cape Town-based Net#work BBDO.

BBDO's executive creative director Rob McLennan said the Nedbank campaign was an example of how the agency is building its clients' brands whilst maintaining an awareness and respect for environmental matters.

"This billboard has created jobs, married advertising with social conscience, showcased our local artistry and has removed some of the country's non-biodegradable rubbish," he said.

Although reusable plastic shopping bags are considered better for the environment than paper bags because they need less energy to produce, transport and recycle, a bag may take hundreds of years to degrade.
Award-winning innovation

This is not the first time Nedbank has shown that it has a conscience where the environment is concerned, and has turned that conscience into innovation.

In 2006 its first solar-powered billboard in Alexandra township, east of Johannesburg, won the Outdoor Grand Prix at the prestigious Cannes Lions International Advertising Festival.

Said to be the world's first solar-powered billboard, it is titled "Power to the People" and has 10 solar panels. Harnessing the fierce power of the African sun, each panel generates 135 watts of power that provides energy for the MC Weiler Primary School in Alexandra, in whose grounds the billboard stands.

The school saves over US$240 (R2 000) a month in electricity fees and furthermore can supply a hot meal daily to its 1 100-plus pupils, many of whom will not get a decent meal anywhere else. Stored energy gathered from the solar panels during the day lights the billboard at night.

The ground-breaking hoarding swayed the jury with its contribution to the upliftment of the community. Jury chair Jean-Remy von Matt described it as work that continues to work and to provide, in contrast with the many short-lived promotions that ultimately serve little or no purpose.

According to Net#work BBDO, the power generated is enough to boil 18 1-litre domestic kettles continuously at any one time.
Helping the community

Towards the end of 2007 Nedbank's second solar billboard was installed at the Athlone Youth and Family Development Centre in Athlone on the Cape Flats, south-east of the Cape Town city centre. However, this one also has a wind turbine for extra power generation, providing energy for the kitchen, security lights and geysers. This drastically cuts the community centre's monthly electricity bill.

The centre works with youth in the area, many of whom come from troubled homes and have become drug addicts and school dropouts. It provides a home for to up to 22 youngsters at a time, helping them to overcome their addiction, go back to their families, and rebuild their lives.

Director Sydney Dicks described the billboard as a godsend, saying that it has enabled the centre to install a 200l solar-powered geyser and two security floodlights as well as slash the monthly bill.

* Do you have queries or comments about this article? Contact Janine Erasmus at janinee@mediaclubsouthafrica.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

courtesy
http://www.mediaclubsouthafrica.com/index.php?option=com_content&view=article&id=1141:nedbank-plastic-billboard-220509&catid=42:land_news&Itemid=110

India'a first Green Store is Launched!

2009-05-28T02:29:00.000-07:00

INDIA'S FIRST GREEN STORE in Bangalore

Your search for healthier, affordable organic and natural food for – that is nourishing, tasty and good for the environment ends here.
Mother Earth is launched … for fashionable choices in garments and accessories that are natural and stylish as well as sustainable and fair, …for gifts and home décor that keep our green hand skills alive.

Industree and Future Group present Mother Earth, India’s first Store focusing on Sustainability, both environmental and social.
Offering you sensible options, along with reputed partners like Sewa, Sasha, Cottage Industries Emporium, amongst others. Browse through three floors of exciting green choices – that combine the best of hand skills and natural materials with best of contemporary design.

Our Address
541 - 543, Amarjyothi HSBC Layout, Opposite Dell, Koramangala Intermediate Ring Road, Domlur, Bangalore.

about MotherEarth showroom.

India’s first green store.
Providing retail space for a bunch of sustainable brands.

11000 sq feet – totally dedicated to green-eco friendly and sustainable products

Providing markets for primary producers
Following Fair trade standards – motherearth is a fair trade certified brand

A noble attempt to propogate sustainable consumption among Indian urban consumers

www.motherearth.co.in

Jack Fruit Festival by URAVU

2009-05-28T02:24:00.000-07:00

Check this out, its gonna be great!

Jack Fruit Festival by URAVU
from June 5th to 7th, 2009

Have fun!

Direct, Naked, Taut, Honest, Passionate, Lean, Shivering, Startling, and Graceful

2009-05-27T23:29:00.000-07:00

Poonam Kasturi
Daily Dump

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, naked, taut, honest, passionate, lean, shivering, startling, and graceful.” Boy, no pressure there.

But let’s begin with the startling part. Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation – but not onepeer-reviewed paper published in the last thirty years can refute that statement. Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades.

This planet came with a set of operating instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, and don’t let the earth get overcrowded, and don’t touch the thermostat have been broken. Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food – but all that is changing.

There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING. The earth couldn’t afford to send any recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, "So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world." There could be no better description. Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refuge camps, deserts, fisheries, and slums.

You join a multitude of caring people. No one knows how many groups and organizations are working on the most salient issues of our day: climate change, poverty, deforestation, peace, water, hunger, conservation, human rights, and more. This is the largest movement the world has ever seen.

Rather than control, it seeks connection. Rather than dominance, it strives to disperse concentrations of power. Like Mercy Corps, it works behind the scenes and gets the job done. Large as it is, no one knows the true size of this movement. It provides hope, support, and meaning to billions of people in the world. Its clout resides in idea, not in force. It is made up of teachers, children, peasants, businesspeople, rappers, organic farmers, nuns, artists, government workers, fisherfolk, engineers, students, incorrigible writers, weeping Muslims, concerned mothers, poets, doctors without borders, grieving Christians, street musicians, the President of the United States of America, and as the writer David James Duncan would say,the Creator, the One who loves us all in such a huge way.

There is a rabbinical teaching that says if the world is ending and the Messiah arrives, first plant a tree, and then see if the story is true. Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider. "One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice," is Mary Oliver’s description of moving away from the profane toward a deep sense of connectedness to the living world.

Millions of people are working on behalf of strangers, even if the evening news is usually about the death of strangers. This kindness of strangers has religious, even mythic origins, and very specific eighteenth-century roots. Abolitionists were the first people to create a national and global movement to defend the rights of those they did not know. Until that time, no group had filed a grievance except on behalf of itself. The founders of this movement were largely unknown – Granville Clark, Thomas Clarkson, Josiah Wedgwood – and their goal was ridiculous on the face of it: at that time three out of four people in the world were enslaved. Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity. Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists. They were told they would ruin the economy and drive England into poverty. But for the first time in history a group of people organized themselves to help people they would never know, from whom they would never receive direct or indirect benefit. And today tens of millions of people do this every day. It is called the world of non-profits, civil society, schools, social entrepreneurship, and non-governmental organizations, of companies who place social and environmental justice at the top of their strategic goals. The scope and scale of this effort is unparalleled inhistory.

The living world is not "out there" somewhere, but in your heart. What do we know about life? In the words of biologist Janine Benyus, life creates the conditions that are conducive to life. I can think of no better motto for a future economy. We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes. We have failed bankers advising failed regulators on how to save failed assets. Think about this: we are the only species on this planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.

The first living cell came into being nearly 40 million centuries ago, and its direct descendants are in all of our bloodstreams. Literally you are breathing molecules this very second that were inhaled by Moses, Mother Teresa, and Bono. We are vastly interconnected. Our fates are inseparable. We are here because the dream of every cell is to become two cells. In each of you are one quadrillion cells, 90 percent of which are not human cells. Your body is a community, and without those other microorganisms you would perish in hours. Each human cell has 400 billion molecules conducting millions of processes between trillions of atoms. The total cellular activity in one human body is staggering: one septillion actions at any one moment, a one with twenty-four zeros after it. In a millisecond, our body has undergone ten times more processes than there are stars in the universe – exactly what Charles Darwin foretold when he said science would discover that each living creature was a "little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars of heaven."

So I have two questions for you all: First, can you feel your body? Stop for a moment. Feel your body. One septillion activities going on simultaneously, and your body does this so well you are free to ignore it, and wonder instead when this speech will end. Second question: who is in charge of your body? Who is managing those molecules? Hopefully not a political party. Life is creating the conditions that are conducive to life inside you, just as in all of nature. What I want you to imagine is that collectively humanity is evincing a deep innate wisdom in coming together to heal the wounds and insults of the past.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead the stars come out every night, and we watch television.

This extraordinary time when we are globally aware of each other and the multiple dangers that threaten civilization has never happened, not in a thousand years, not in ten thousand years. Each of us is as complex and beautiful as all the stars in the universe. We have done great things and we have gone way off course in terms of honoring creation. You are graduating to the most amazing, challenging, stupefying challenge ever bequested to any generation. The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hopefulness only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.

Indian Needs Social Entrepreneurs and Social Intrapreneurs to Fight Recession

2009-05-27T21:43:00.001-07:00

India like the rest of the world has not escaped the impacts of the current downturn. The sudden rush in retrenchment and forced salary cuts is an indication of the prevailing financial meltdown the result of Corporate greed and irresponsibility. It needs to be emphasized that not all in the Corporate sector are to blame While middle level and junior staff have worked long hours expecting rewards for their
efforts top management have given themselves unearned bonuses. What is needed now is leadership with vision to steer the country outof this situation. A vision that speaks to small and medium-sized businesses and at the same time one that attends to the pressing requirements of our community.

India fortunately has an active and growing social enterprises sector which is engaged in delivering the much required services to the community. Many of these social entrepreneurs have earned distinction and awards for the good work they have done and continue to do in the service of the people. Among these is Dr Harish Hande whose company SELCO, using Solar Technology, has lit up hundreds of thousands of households with ‘clean’ lighting. About 65 to 75 percent of the beneficiaries are small farmers who earn between Rs 100 to 200 a day After reaching 80,000 clients across Karnataka and Kerala SELCO moved into Gujarat. Solar electrification has brought in brought about a dramatic change in the social and economic lives of the beneficiaries. It has helped children secure better academic results since they can now study at night. It has increased livelihoods and incomes of night-time vegetable vendors. Additionally it has ended the use of dirty and dangerous kerosene lamps. For the environment, the 80,000 systems deployed avoid emissions of approximately 24,000 tones of CO2 equivalent per year that would have been released by the use of kerosene lamps.

Dr Hande’s efforts have earned him the ‘Social Entrepreneur of the Year’ 2007 by the Schwab Foundation for Social Entrepreneurship and the Nand and Jeet Khemka Foundation Recently SELCO won the FT- ArcelorMittal ‘Boldness in Business’ award in the CSR category In Ahmedabad Rajendra Joshi’s Saath works with the Ahmedabad Municipal Corporation to ensure that slum residents receive basic sanitation, water and drainage services at the household level and paved roads and street lights at a community level. It has created mechanisms through which the urban poor can save and pay the user charges. Saath is also demonstrating models of public-private partnership where the urban poor are key stakeholders. It tailored profit-based solutions for electricity supply in Ahmedabad’s slums by altering the user fee, increasing business volumes and bringing in government contribution. As a result, 200,000 slum households today pay for electricity with the business house, Torrent Power, reporting a 30% increase in profits.

In Bihar, Jharkhand, Delhi and Rajasthan. Arbind Singh’s Social Enterprise, Nidan is helping to build profitable businesses and ‘people’s organizations’ which are led by asset less, informal workers. Nidan, over the past years has launched a range of cooperatives, Self Help Groups (SHGs), trade unions, and individual and community businesses These have positioned unorganized workers as legitimate competitors in globalizing markets of India. In 12 years, Nidan has launched and promoted 20 independent businesses and organizations that are governed and owned through shares by 60,000 urban and rural poor members. The enterprises include 4618 SHGS, 75 market committees, 19 co-operatives, two societies and one company—all envisioned and led by a complex of waste workers, rag pickers,
vegetable vendors, construction labourers, domestic helpers, micro- farmers, street traders and other marginalized occupation groups. The economic downturn is also hurting many of such enterprises. Social enterprises, however are not seeking charity; they want the support of business to complement their roles Business can play a proactive role in creating and promoting social enterprises. This they can do be creating social intrapreneurs within the organisation who, with the blessing of management, seek opportunities for their companies while using the core skills and resources of their employers as the basis for their projects.

Social Intrapreneurs are creating and delivering new products, services and business models. These not only generate business value but address some of society’s most pressing challenges. They compel their companies to look out of their comfort zone to see the strategic risks and opportunities that exist beyond the purview of traditional business units.

John Elkington, founder and chief entrepreneur at SustainAbility, believes companies should try to give employees space and permission to think about social innovations, and then mentor, coach and support the most promising intrapreneurs and initiatives. "They might need to select projects with the coldness of a venture capitalist and build a portfolio of projects with different levels of risk, accepting that some of them are bound to fail," he says.

To help to strengthen social intrapreneurs to counter the present recession Governments can also pitch in to fund part of the costs of social intrapreneurs This will provide the company a new source of income during the downturn, the community gets the benefit of much needed services and products.. It is now generally agreed that we need both the social entrepreneurs and social intrapreneurs. While ensuring societal change, social intrapreneurs are also necessary for a company’s survival in an environment of rising expectations of the role of business in society.

Suresh Kr. Pramar

Goldman Sachs to train 29 Indian women entrepreneurs

2009-05-27T21:41:00.000-07:00

Vinay Umarji, Business Standard / Mumbai/ Ahmedabad May 05, 2009, 0:34
IST

As part of its focus on developing startups across the world, Goldman
Sachs is looking at training and development of around 29 select women
entrepreneurs in India. The effort is part of Goldman Sachs '10,000
Women' initiative, founded on the basis of a research conducted by the
World Bank, Goldman Sachs, and others, which found that educating
women is one of the most effective ways to increase economic growth
and improve living standards in developing economies.

According to Goldman Sachs, studies conclude that, on average, a one
percentage point increase in female education raises annual GDP growth
rates by 0.2 percentage point. Under the initiative, Goldman Sachs is
selecting specific women entrepreneurs around the world including
developing countries like India and Latin American countries.

"The public, private and non-profit sectors are convening around the
idea that opening economic opportunity to women has a tremendous
multiplier effect that leads to both social progress and economic
growth. We are seeing a growing global movement for women’s economic
empowerment. Armed with the research conducted by World Bank, the
United Nations and others, we designed 10,000 Women with two goals: to
provide business and management education to 10,000 Women and to
increase the capacity of business education around the world by
training faculty and creating 200 locally relevant case studies," said
Dina Habib Powell, managing director and global head - corporate
engagement at Goldman Sachs.

In India, Goldman Sachs has partnered with NEN, London Business School
(LBS) and Indian School of Business (ISB). Having completed a 150-hour
certificate program in entrepreneurship, including three weeks of
classroom instruction and nine weeks of mentoring and on-the-job
support, the select 29 women entrepreneurs have presented their
business plans developed as part of the coursework which the
organisation will help expand.

Powell added that in future, Goldman Sachs will be introducing a
measurement system that will measure changes in participants'
businesses such as revenue or employment numbers.

Social Entrepreneurs have arrived.

2009-05-27T21:34:00.000-07:00

In the beginning there were small beginnings. Over the centuries these
grew into organizations with budgets larger than the national product
of many countries. The captains of these giant industries became lords
and masters of all that they surveyed. They became rich, arrogant and
uncaring. The financial success of their companies was their goal.
Peoples’ suffering, damage to the environment etc had no meaning for
them in their mad rush to collect and store wealth.
There was a Gandhi, the father of the Indian Nation, who realized that
independence would create a new breed of the rich and powerful. He was
aware that these neo rich will soon forget their days in poverty and
want and start behaving like lords. To caution them he came up with
the theory of Trusteeship He told the rich and the powerful that the
excessive wealth they have has to be held in trust for the welfare of
the poor and the needy.
The concept of Trusteeship was given shape as Corporate Social
Responsibility by western writers who realized, as did Gandhi decades
earlier, that wealth cannot exist in a desert of poverty. That
business has to think of the well being of fellow humans if it wants
to survive and grow. Many forward thinking businesses took to the path
of responsible business and were serious about the concern for their
fellow beings and the environment.
There were however many times more who went on doing business as usual
churning out wealth and claiming high profits, large salaries and
bonuses. They cared two figs for the impact of their business on
fellow humans or the environment. They created the makings of a
financial disaster. We are now in the midst of a disaster created by
greed.
The last World Economic Forum discussed the fact that Trust in
Business had hit rock bottom. The Edelman Trust Barometer revealed
that. 62 percent of those interviewed across 20 countries said they
trust companies less this year than last. Just 38 percent say they now
trust business. Only 31 percent trust banks. Trust in our third sector
NGOs rose by 12 percent to 54 percent.
Meanwhile all over the world business is cutting down costs by
indulging in large scale retrenchment. In many cases employees have
perforce to accept salary cuts ranging in some case up to 50 percent.
Big business is running around with the begging bowl asking for
government doles to bale them out of the mess of their own creation.
Most governments are offering doles in the mistaken belief that it
will save industry and cut unemployment. The good sign is that
government, particularly in the USA and UK, are realizing that big
business alone is not answer to the present crisis or to the growing
unemployment. Possibly for the first time ever the President of the
United States of America has taken steps to promote social
entrepreneurship through the Office of Social Innovation. He has
signed a Serve America Act that includes a Social Innovation Fund to
seed new social enterprises and expand existing ones. He has also put
aside tens of billions of dollars for green initiatives that will
undoubtedly cultivate more promising social ventures.
Perhaps most of all, he has used his bully pulpit to highlight the
stories of social entrepreneurs, inspiring young people to follow a
new model for making a difference.
Osama’s commitment follows a global trend among foreign leaders to
focus on social entrepreneurs as a key ally of government in
delivering services. Indeed, for years now, the Labour government in
Britain has made social enterprise a centerpiece of governmental
departments from health to the environment to social services.
Speaking at Oxford Jeff Skoll said “Social entrepreneurs have
arrived. It is hard to imagine that it was just two years ago when I
described social entrepreneurs as “one of the world’s best kept
secrets. The secret is out. Several weeks ago, a businessman gave a
keynote address at the World Economic Forum, in which he called for a
huge expansion of what he called Creative Capitalism—a concept that
draws liberally from social entrepreneurship.
Last April, a television host devoted a whole show to profiling three
groundbreaking social entrepreneurs and drawing attention to their
projects. And a few months ago, an American politician gave a speech
in which he proposed creating a national Social Entrepreneurship
Agency. If you’re wondering: how much influence can three people
have? Well, what if I told you that the businessman was Bill Gates,
the TV host was Oprah Winfrey, and the politician was Barack Obama?”
Nicholas Kristof wrote in the New York Times after attending the World
Economic Forum in Davos, “Today, the most remarkable young people are
the social entrepreneurs, those who see a problem in society and roll
up their sleeves to address it in new ways. There is no limit to the
number of social entrepreneurs who can make this planet a better
place.”
Says Jeff Skoll “Social entrepreneurs have two kinds of power. One is
the power to bring specific change through the work that you do. The
other is the power to inspire - to bring other people and
organizations to work together; to scale solutions; and to find new
ways to solve problems. But it’s going to take people who are
passionate, who are creative, and above all, people who are completely
incapable of understanding any combination of the words “it’s
impossible,” “it can’t be done,” or “why bother even trying?” In
practice, social entrepreneurship often involves starting small and
leveraging scant resources to create change - whether in environmental
science, feeding the poor, or facing down disease.
The bottom line is: social entrepreneurs are on a roll and, despite
the relative small size of the field, offer considerable potential for
breakthrough solutions. But they need money, partners, and the TLC of
big business. And it would help if government policies lined up behind
them. Through a quantitative survey of 100 social entrepreneurs around
the world, SustainAbility learned about their challenges as well as
their perspectives on the opportunities - and barriers to progress.

The survey shows that entrepreneurs face a variety of limitations, but
access to capital was cited by 72 percent of respondents as a primary
challenge. Promotion and marketing of organizations and programs was
the second most frequently cited issue (41 percent). In addition, many
respondents noted the issue of developing their organizations and
balancing their need for talented professionals who also were
passionate about the mission and entrepreneurship.
Governments and business need to take a new look at Social enterprise.
Government needs to draw up new policies and programmes and create
infrastructure, financial and physical to encourage civil society
organizations to create more social entrepreneurs.
Yes the Social Entrepreneur has arrived.

Suresh Kr Pramar

Green Unplugged - The festival to contemplate, connect & celebrate Nature, Life & Culture.

2009-05-10T21:21:00.000-07:00

Green Unplugged - The festival to contemplate, connect & celebrate Nature, Life & Culture.
This week we will like to share a wonderful film "B.L.A.C.K.- An Aboriginal Song of Hip-hop" Please watch here:

http://www.cultureunplugged.com/play/678/B-L-A-C-K---An-Aboriginal-Song-of-Hip-hop

Synopsis: B.L.A.C.K. is a cipher scribed by independent and Indigenous Hip-hop artist, Wire MC, who urges his audience to fathom what it might mean to be Black in contemporary Australia. Through interview and observation the song is visually and dialectically deconstructed to speak of contemporary Aboriginal blackness, politics and culture. The filmmaker with his own roots in Hip-hop aligns himself with Wire MC and through a rapped narrative unravels the empowering acronym, Born Long Ago Creation's Keeper.

wishing you peace & light,

Yogesh
on behalf of,
The Festival Team - Culture Unplugged Studios

Links that help you link :)

2009-05-04T21:48:00.000-07:00

If you're addicted to having the hottest new geeky gadgets, help is at hand. You can assist in saving the planet through sheer laziness, or if you want to put a positive spin on it, you can ethically choose to hang on to last year's gadget instead of upgrading. And if you need the support of fellow reforming gadget geeks, Last Year's Model is the networking site for you.

http://lastyearsmodel.org/

But there are some purchases that are unavoidable. The Good Guide might help you make choices on the basis of health, environmental, and social impacts. How does that toothpaste you're using compare with best practice?

http://www.goodguide.com/browse/152770-toothpaste/top?

If you're looking for an online community that can help with suggestions for practical action for greening the planet, CoolTribe is an international social networking site with a green conscience. In the future CoolTribe also hopes to provide a directory of ethical products and services.

http://www.cooltribe.com/

highlight this for world fair trade day

"A simple thing like buying a product has consequences far beyond feeding your family, making you feel good or giving you something new to talk about. Buying a product, whether it's the fruit of one person's labour or the result of super-efficient mechanization is a vote for the organization that provided you with the product. To you it’s just a banana, just a T-shirt, or just a bar of soap; to a business it's a response to consumer demand, and money in the bank for investors. But poverty, climate change and economic crisis are the result of the products we buy and the businesses we choose to support. If you buy Fair Trade products, change becomes inevitable."

Sounds fair? With this challenge the World Fair Trade Day organizers are encouraging you to start a local event, or join an existing one on May 9th. There's a nine-step guide to running an event, plus a listing of events already planned.

http://www.worldfairtradeday09.org/index.php?option=com_content&view=article&id=83&Itemid=78&lang=en

http://www.worldfairtradeday09.org/index.php?option=com_wftdevents&view=all&Itemid=55&lang=en

Walk Your Talk: The Fifteen Most Important Things You Can Do to Green Your Life

2009-04-05T22:09:00.000-07:00

Walk Your Talk: The Fifteen Most Important Things You Can Do to Green Your Life

By Dan Chiras

Tags: energy efficiency, Dan Chiras

Years ago, a friend told me a story of an acquaintance with strong environmental leanings who hoped to teach his children the importance of nature and environmental protection. One day, while riding in the car with his children, her friend was giving a friendly lecture to his children on the value of recycling. When he had finished, his son asked, “Dad, if recycling’s so good, why don’t we do it?”

Over the past decade, I’ve spoken to hundreds of audiences about environmental protection, many of which were populated by environmental educations and environmental enthusiasts. Numerous people in my audiences have admitted to me in private that they don’t do enough — or don’t do much at all. They talk a good talk, but don’t seem to be able really to walk their talk.

Leo Tolstoy may have said it best, “Everybody thinks of changing humanity and nobody thinks of changing himself.” A cynical friend once remarked, “Environmentalists are people who want to tell others how to live.”

While I know many dedicated environmentalists who really walk their talk, I know a fair number who “think globally, but act vocally.” They complain and provide advice for others, but don’t do much to help make a better world. To them, knowing the answer is not always living the answer.

If you’re one of those individuals whose sentiments and actions are out of alignment, here are fifteen steps you can take to dramatically reduce your impact and help create a truly sustainable future.

1. Install compact fluorescent light bulbs in the most commonly used light fixtures in your house.

2. Hire a professional to perform an energy audit on your home, then weatherize your home and beef up the insulation.

3. Install and use a programmable thermostat. It will cut your heating and cooling bills by 10 percent or more.

4. Plant shade trees to keep your house cooler in the summer.

5. Install water-conserving fixtures such as water-efficient showerheads and water-efficient toilets.

6. Replace worn out appliances such as clothes washers, dishwashers, furnaces and air conditioners with energy and water-efficient models. Buy Energy Star qualified models.

7. If you water your lawn, water early or late in the day and replace water-hungry grasses with low-water grasses, and remove sections of lawn that are hard to water and wasteful of water.

8. Recycle all household waste from newspapers to cardboard to aluminum to glass.

9. Compost all kitchen scraps (except meat and bones) and yard waste. Compost in your backyard and use the compost to enrich the soils in your flower and vegetable gardens.

10. Eat more vegetables and less meat. Buy organic vegetables whenever possible.

11. Carpool, ride a bike, walk, or take the bus whenever possible.

12. Replace gas-guzzling vehicles with fuel-efficient models getting 40 miles per gallon or more.

13. Curb consumption. Learn to live more simply. Buy less. Buy used goods. Practice green gift giving.

14. Reduce the number of pets you keep. Hard as it is to swallow, our pets have a huge impact on the environment, one rarely discussed these days for fear of offending pet lovers. Cats, for instance, kill several hundred million songbirds each year. Pets such as cats and dogs produce mountains of solid waste that may wash into nearby streams during heavy storms. Feeding cats, dogs, parakeets, cockatiels, and other pets also requires enormous acreage, land that was once wildlife habitat, and energy for processing and shipping food.

15. Drop those extra pounds. Weight loss is another important environmental strategy, though never mentioned. Today, over 60 percent of all American adults and 15 percent of all children are overweight. They take in more calories than the need. In fact, the average American requires 2,200 calories per day, but consumes 3,200 — 1,000 calories extra, which accounts for the extra poundage that leads to late-onset diabetes, heart attacks, and other medical problems.

Consuming calorie-rich food in excess, which has become something of an American pastime, is not only unhealthy it requires more resources. The more food we eat, the more land is required, the more energy and materials are used, the more fertilizer that’s needed, the more pesticides are applied to our land, and the more pollution is produced. Taking care of health problems also requires massive amounts of money and resources.

By eating less and maintaining health, we can lower our environmental impact — and quite dramatically.

These steps can dramatically reduce your impact on the environment, the first step in building a sustainable future.

Most of the steps are easy. If you put your mind to them, change your priorities, refocus on your values and commit to living by your ideals, well, anything is possible.

And if hundreds of thousands of people in each state follow suit, we can make huge inroads into current problems and help steer our society back onto a sustainable path.

Dan Chiras

the go green campaign by mother earth

2009-03-02T21:33:00.001-08:00

not so long ago the environment crisis was only the concern of scientists and tree huggers.

but not anymore...

with the soaring temperatures, oil and water crises, and cities bursting at the seams, we all are being affected by it. and we need to do somethign about it...

but what?
being environment friendly is not about hugging trees ir signing petitions, it is about making sensible choices for you, your family and the planet.

join us in a campaign to popularise green living options- ideas for sensible shopping and sustainable living.

Reduce, recycle and replenish - ideas for daily lifestyle changes
Buy sensible - options for a healthier greener lifestyle
Waste less - learn to take care of your waste sensibly - compost, segregate, recycle
Do more - volunteer for green NGOs, take community initiatives for a greener neighbourhood

Be a part of the green community.
Contact us to run this program for you in your office, neighbourhood, school or college.